Global Male Toiletries Market Set for Robust Growth; Estimated to Reach $37.68 Billion by 2029 at a 6.7% CAGR

What Is The Projected Growth And Size Of The Male Toiletries Market?

The male toiletries market has witnessed significant growth in recent years. It is projected to grow from $27.6 billion in 2024 to $29.08 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. This growth during the historic period can be attributed to the rise of e-commerce, shifting gender norms, media and advertising influence, changing lifestyles, and increased disposable income.

The male toiletries market is forecasted to see robust growth in the coming years, reaching $37.68 billion in 2029 at a CAGR of 6.7%. The growth in the forecast period can be accredited to personalized grooming, increasing men's skincare awareness, online subscription services, natural and organic ingredients, and the aging male population. Major trends in the forecast period include travel-ready toiletries, eco-friendly and sustainable products, gender-neutral products, CBD-infused products, and smart grooming tools.

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What Are The Key Drivers Of The Male Toiletries Market Growth?
The growth of the global population is set to propel the male toiletries market forward. Male toiletries constitute products used by men to maintain personal hygiene such as oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. For instance, according to the World Population Prospects 2022 report published by the United Nations Department of Economic and Social Affairs, the global human population is expected to reach 8.0 billion in mid-November 2022, up from an estimated 2.5 billion in 1950. Therefore, the rise in population is set to give a thrust to the male toiletries market growth.

What Are The Key Segments Of The Male Toiletries Market?
1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels

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Which Are The Major Players In The Male Toiletries Market?
Major companies operating in the male toiletries market include Beiersdorf AG, L'Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever PLC, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry's Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men's Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.

What Are The Emerging Trends In The Male Toiletries Market?
Major companies operating in the male toiletries market are focusing on introducing men's grooming products to cater to the growing demand for specialized skincare, haircare, and grooming solutions distinguished for men's specific needs. For instance, in April 2024, Piramal Pharma Limited, an India-based company, introduced BOHEM, a men’s personal grooming product line which includes a hair removal spray, beard growth oil, and underarm roll-on. BOHEM plans to expand its product lineup to include face washes, serums, and shower gels, meeting the diverse needs of modern men.

What Is The Regional Analysis Of The Male Toiletries Market?
North America was the largest region in the male toiletries market share in 2024. However, Asia-Pacific is anticipated to be the fastest-growing region in the forecast period. The male toiletries market report covers various regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

What Does The Male Toiletries Market Report 2025 Offer?
Male toiletries are consumer products used by males for personal hygiene and beautification. Men are paying more attention to fashion, appearance enhancement, and image consciousness, resulting in increased expenditure on various toiletry products such as shaving products, facial cleansers, deodorants, skincare products, exfoliators, anti-aging creams, sunscreens, among others. The Male Toiletries Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

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