Global Live Streaming Market Set For 21.3% Growth, Reaching $3.95 Billion By 2028

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What Is the Market Size of the Global Live Streaming Industry and What Drives Its Growth?

The live streaming market has been expanding steadily in recent years, and it is slated to grow from $1.51 billion in 2023 to $1.83 billion in 2024, reflecting a compound annual growth rate CAGR of 21.4%. This strong growth in the historical period can be linked to various factors such as strong economic growth in emerging markets, increasing new video streaming subscriptions, rising popularity of e-sports and video games, and a growing demand for computing devices like PCs and laptops.

In the next few years, the live streaming market is projected to grow exponentially. Forecasts suggest that the market will reach $3.95 billion by 2028 at a compound annual growth rate CAGR of 21.3%. This growth can be attributed to increasing mobile video viewing, expanding internet penetration, and a growing young/millennial population. Key trends during the forecast period include a focus on product launches, mergers and acquisitions, the launch of cloud-based live streaming services, advancements in technology, subscription-based streaming services, and increasing investments.

What Factors Propel The Growth Of The Global Live Streaming Market?

Increasing internet penetration in both rural and urban areas is set to fuel the growth of the live-streaming market. The growth of the internet helps consumers gain access to live streaming. For example, as of October 2022, according to DataReportal, a Singaporean online reference library, a total of 5.07 billion people around the world use the internet, equivalent to 63.5% of the world’s total population. The connected population of the world has grown by over 170 million in the past 12 months. In July 2022, according to Livemint, an Indian financial daily newspaper, India had a total of 692 million active internet users, including 351 million from rural areas and 341 million from urban areas. The report estimates that there will be 900 million internet users in India by 2025. Hence, increasing internet penetration is set to propel the growth of the live-streaming market.

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Who Are The Major Players In The Live Streaming Market?

 

The live streaming market is populated by several major companies. These include Huya Inc, ViacomCBS Inc, Afreecatv Corp, Twitch Interactive Inc, Scienjoy Holdings Corporation, Alphabet Inc, Meta Platforms Inc, Vimeo Inc, Microsoft Corporation, Dacast, Douyin, Kuaishou, Yizhibo, Bolo Live, Uplive, Hakuna Live, Movistar+, Tf1, Rakuten Tv, Maxdome, Britbox, Dazn, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania Tv, Antena3, Film Web, Amazon, Boxcast, Empire Video Productions Llc, Facebook Inc, Flux Broadcast, Google LLC, IBM Corporation, Instagram Inc, Periscope, Pluto Inc, Calypso, Story Max, Zetenta, Creatives Rd, Globant, Axented, Ripenapps Technologies, Elevate Marketing Agency, Fasmedia.Ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Showmax, Flash Forward Productions, Protel Studios, Streamlab Za.

What Emerging Trends Are Witnessed In The Global Live Streaming Market?

New advancements are marking the live streaming industry. The emergence of cloud-based live streaming services to enhance bandwidth and amplify the streaming experience is gaining market traction. An example of this trend is seen in September 2022 when Haivision, a Canadian provider of real-time video streaming and networking solutions, launched Haivision Connect – an all-new cloud platform designed for churches. This service allows churches to easily connect and engage with audiences from anywhere.

How Is The Global Live Streaming Market Segmented?

The live streaming market covered in this report is divided:

1 By Component: Platform, Services

2 By Model: Business-To-Business B2B, Business-To-Consumer B2C

3 By End User: Media And Entertainment, Education, E-Sports, Government, Retail, Other End-Users

What Do The Regional Insights Say About The Live Streaming Market?
Asia-Pacific was the largest region in the live-streaming market in 2023. North America is pegged to be the fastest-growing region in the forecast period. The regions discussed in the live streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

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